Post by account_disabled on Jan 23, 2024 9:30:21 GMT 1
Why did you choose Poland to scale your business? Firstly, business has declined by about 30–40% since the start of the full-scale war. The unstable economic situation in Ukraine has forced us to make decisions to increase and develop our business now, without postponing it until later. Secondly, our target audience, in particular IT companies and recruiting agencies, began to move offices to Poland and organize jobs there. Many Polish agencies, which are also our potential clients, hire employees from Ukraine.
For us, this became an additional entry point, because Buy Bulk SMS Service Ukrainian recruiters are already familiar with the Clever Staff product. Thirdly, before entering the Polish market, we conducted a study, which showed a favorable climate in Poland for our niche. Where did you start? What first steps did you take and what difficulties did you encounter? The very first step that anyone who plans to scale a business in any country needs to take is qualitative market research. We started with a detailed analysis of competitors and target audience.
However, our mistake was that at first we wanted to “simplify our life” - to enter the Polish market directly from Ukraine. We have a team of English-speaking staff in sales, marketing and support. There was also an English version of the site and software. And we were sure that this was enough, because our audience knows English. But the plan failed As further in-depth acquaintance with the Poles showed, this approach does not work with them. Poles will not buy a product if it is not in Polish. Therefore, the first piece of advice is to speak Polish and adapt the product accordingly. A Pole should feel that he is talking with “one of his own,” and not just with a person who knows.
For us, this became an additional entry point, because Buy Bulk SMS Service Ukrainian recruiters are already familiar with the Clever Staff product. Thirdly, before entering the Polish market, we conducted a study, which showed a favorable climate in Poland for our niche. Where did you start? What first steps did you take and what difficulties did you encounter? The very first step that anyone who plans to scale a business in any country needs to take is qualitative market research. We started with a detailed analysis of competitors and target audience.
However, our mistake was that at first we wanted to “simplify our life” - to enter the Polish market directly from Ukraine. We have a team of English-speaking staff in sales, marketing and support. There was also an English version of the site and software. And we were sure that this was enough, because our audience knows English. But the plan failed As further in-depth acquaintance with the Poles showed, this approach does not work with them. Poles will not buy a product if it is not in Polish. Therefore, the first piece of advice is to speak Polish and adapt the product accordingly. A Pole should feel that he is talking with “one of his own,” and not just with a person who knows.